Case Study – K12Reader

Literacy Site Improves Organic traffic 35% YOY and Display Ad RPM 42%

Boost your ad revenue and overall traffic in just 2 days! When a leading educational website partnered with AdmetricsPro, our expert team quickly identified and implemented simple, high-impact strategies that delivered immediate results. Discover how we can help you maximize your online revenue with minimal effort.

K12 Reader offers a treasure trove of free, printable worksheets and activities tailored for K-12 students, helping them master essential skills like phonics, reading comprehension, and more. Easily organized by grade and topic, our materials make it simple for educators and parents to support students’ language development in a fun and structured way.

What We Did for K12 Reader

#1- Restructure Ad Placement

Key Takeaways

  • Display ads were placed in distracting locations hurting user experience.
  • Key navigation areas of the web site were confusing because of ad placement.
  • We reorganized ads which resulted in a speed boost, improved user metrics, and 28% in RPM almost immediately.

Before

K12Reader Before

 

 

 

 

 

 

 

 

 

 

 

 

 

After

K12Reader After

Results

Metrics Changes

  • 42% Improved Engagement Rate
  • View and Views Per User Improved
  • RPM Up 28%

Who would have thought that less distraction ads and clear ad placement would improve user experience and actually improve revenue?  Users stayed on the site more and viewed more pages. Here is a quick screen shot of the metrics over the 60 days after implementation.

#2 – Fixed Word Press Technicals

Key Takeaways

  • Slow and Old – Running an Outdated WordPress Platform and Theme
  • We helped them migrate to a modern WordPress platform.
  • Created a new WordPress theme that utilized infrastructure.

WordPress Upgrade

Word Press Cloud Server Move

Results

  • New lighter Word Press Theme deployed on Cloud Infrastructure.
  • 52% faster page load times.
  • Piece of mind for publisher being on the latest WordPress build
  • Reduced monthly hosting costs by $212 monthly ($2,544 annually)

#3- Proper Site Caching

Key Takeaways

  • Their original site on the frontend looked broken at times.
  • We determined that the cache plugin they were using caused this.
  • This was hurting user experience and overall SEO.

Before

No Results

After

Working Site

Results

  • Our technical team found that the caching engine was improperly configured for the network it was running on.
  • We ultimately decided to move to a different cache engine which drastically sped up the site and reduced load on the server by 65%.
  • On top of that, the site was fully functional for users 24/7.

#4- No Index Useless Items

Key Takeaways

  • 15% of all content brought in 95% of the organic traffic.
  • We noidexed useless pages to users.

When we looked in Google Console there were over 14,000+ web pages that were indexed and only 1,800 that were bringing organic search visitors. When we evaluated the pages that were not receiving traffic, it was clear that they were of low quality and value for search visitors.   We recommended no indexing all the low-quality pages.

In essence, indexing too much content can cause Googlebot to spend more time on less important pages, leaving less time for crucial content. This can slow down the indexing of your key pages and negatively affect your site’s visibility in search results. Managing the size and quality of your indexed content is essential to ensuring that Google allocates its crawl budget efficiently, keeping your most important pages fresh in the index.

Results

  • This contributed to the 35% YOY traffic improvement the web publisher experienced.
  • Traffic more diverse (63% of content accounts for 90% of organic traffic.)
  • New content was indexed in days, not months (as they were previously experiencing)

#5 Lots of Low Hanging SEO FruitLow Hanging Fruit

Key Takeaways

  • Unlock 250+ new ranking opportunities! We identified over 250 new categories for their website that can start ranking within just a month, driving more traffic and visibility fast.
  • Spot content gaps with competitive analysis. By analyzing what your competitors are ranking for, you can uncover additional topics to target on your website, filling gaps in your content strategy and boosting your search performance.

Results

  • Web publisher added over 100 of these new topics over the course of the year.
  • That new content resulted in over 100,000 additional page views monthly.

#6 – Catch Missing RevenueAd Blockers

Key Takeaways

  • 21% of users were running ad-blockers
  • Our adblocker paywall technology was implemented.

When a user of the site has an ad blocker active, that single visit resulted in zero revenue. Ads remain a critical component of their income, so ad-blockers pose a substantial financial challenge.

We have a dynamite solution that is super simple for web publishers to integrate on their site.   It requires a single line of code to be added to the site.

RevCatch Working

Results

  • We recaptured an additional 23% of previously un-realized ad revenue.
  • We added a new revenue source that users appreciated.

 

A Look Back 1 Year Later

Traffic YOY

  • Traffic – Year on Year Up 35% consistently improving

Page Quality

  • Page Experience improved from Poor to Good across the entire site for both mobile and desktop.
  • RPM – 30 days after implementation we saw a 25% lift in overall site RPM. This trend has continued. YOY we are seeing a 42% in RPM (even during a down-Market Time)

Let Us Help You Do This!

Just reach out to us and let us help you improve your site and overall revenue.  It all starts with you contacting us.


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